I know. I'ts been AGES since I blogged on brandroyalty. Been so busy... It's 20 years next April since I founded King of Shaves, where has that time gone? I was mooching in Boots Westfield on Sunday, thinking back to 1993 when I was trying to get King of Shaves shaving oil listed there. Although it's an absolute age ago - in some ways, it still feels like yesterday. But, a huge amount has changed in the men's grooming space, and right now, convergence is the name of the game. Fewer brands, even fewer multi-nationals. When we launched, it was us, Gillette & Colgate Palmolive (and of course, Lynx - which was itself then still an Elida-Faberge brand). Now, it's > spot the odd one out < Gillette, Wilkinson Sword, Nivea for Men, L'Oreal Men Expert, and... King of Shaves > The last independent. With Unilever's Dove for Men now making a move into men's skincare against Beiersdorf's Nivea for Men and L'Oreal's Men Expert, I wonder where the next big strategic move will come from next? What I do know is we are "20 years young" and have our #Hyperformance years ahead of us. 2013, no longer a teenage brand. The King's growing up!