King of Shaves. Brand Royalty? (original blog post)
Earlier today, I somewhat cryptically sent tweets along the lines of 15.15 16/2/11 - One small step for #shaving. One huge leap for #ShavingKind. Along with references to #endgame & #SunTzu. For those of you who follow my somewhat random tweets, you'll have worked out, down the line, there's a method in my apparent madness.
Apart from the two days, many years ago now, when A) I shaved with oil and "it worked" and B) changed the name of Sunrise to King of Shaves, today was absolutely the most important day in King of Shaves history.
Why? I'll hear you clamour. What happened? Well, only one other person was there to record what happened, he knows who he is, and in his inimitable way, knows how to react to my "passionate enthusiasm". But, he also knows that what he saw today, means that - if we get it right - King of Shaves has the brightest, most fabulous future ahead of it.
It was the 'moment' when, perhaps Steve Jobs said to someone "Look, we've been making pastel coloured computers for designers for too long now - Apple's a great, zag brand - how about we mix music up with mobile phones on a razor & blade business model and see what happens...?"
Um, Apple's now the USA's most valuable business (or #2).
It was the 'moment' when, perhaps Mark Zuckerberg said to himself "Look, we're using this TheFacebook website to rate female hotness. But, how about we make it something bigger than that, and connect people globally...?" 500m users and a valuation of US$50Bn later, well - that KISS statement makes sense.
Facebook has the highest valuation of any pure dotcom business ever.
Was my 'moment' quite as big as these. To be frank, no! But, in its way - in its ramifications for hundreds of millions of men and women world-wide, absolutely, YES! Why? Well, you'll have to wait and see - hence the title of this blog - King of Shaves. Brand Royalty? But, for those of you who've heard me talk, or met me - you'll know a number of things:
- Product is King.
- I'm passionate & persistent.
- As being CEO of King of Shaves is like playing an addictive game on the PS3or XBox - Call of Duty - Assassins Creed - well, it's addictive and fun, and well - you know - I want to win it.
- Finally I've got the consumer both in my heart, and in my mind. I want to shave people closer, for longer, for less - on a global basis - and change the face of shaving (from essentially a monopoly - sorry - duopoly) - for better, forever.
Will I, will we succeed? As I've blogged before, "Where there's a Will (and team) there's a Way!"
184.108.40.206.11 I will remember those digits for the rest of my life.
Don't just shave. King of Shaves!