KingofShaves's blog

Me to the power of We! | It's all in the "No" (You Know), Get DeleGreating & #DontCallUsSmees. Oh, and comedian John Bishop a King of Shaves Fan!

Cracking day yesterday, kicking off with getting up at the crack of dawn to join Richard Branson's very own Entrepreneur Express - a Virgin train - and whizz up to Liverpool to take part in the Global Entrepreneur Congress, the first time this 'Davos for Entrepreneurs' has visited the UK.

It was a full on day, here are my highlights & takeaways:-

- Article on the importance on entrepreneurship in Further Education, in the FT in the Gazelle Group initiative, which I'm part of.

- Introducing Stu (Wingman) Jolley to Sir Richard Branson, yep - we were rolling with him in his carriage, surrounded by media.  Stu didn't flap one bit, and explained "I want Wingman to be the next Virgin superbrand, Sir Richard - and I - want to be as successful as you!"  He gave him a 2-pack of Wingman JetWipes (the equivalent of Student Magazine, Branson's launch product pre-Virgin) and his card.  Later in the day, Sir Richard was heard extolling Wingman's virtues (and the fact he had a mentor - Wingman - in me - King of Shaves Co. is backing Wingman all the way.  Her's a link to the article that came out today in the Daily Telegraph, where Wingman (and I) get a mention from Mr. B.  Thanks!  Let's get them on Virgin Atlantic, please!

- Doing interviews with Channel 4, Radio 4 (You and Yours), the FT on the importance of bigging up our small businesses - financially - mentorially - cleverly - you name it, it can be done.  My interview with You & Yours is on the iPlayer, about 6 minutes in - click here.

- Doing the rounds on the Smarta Mentoring Wheel - that was a great end to the day, and you can see how it went down here (even Stu got in on the act...)

- Meeting Michael Heseltine, the founder of Haymarket Publishing (my first job was selling display ad space over the telephone for Marketing Magazine (Maurice Saatchi cut his teeth doing same on Campaign).

- Meeting LOADS of great people, who are all out there doing their best to be successful, be a wealth creator - an innovator - a mover and shaker, a walker - as well as a talker.

- Meeting LOADS of King of Shaves fans including the Liverpool born comedian John Bishop, now a huge hit across the UK.

And finally, being on a panel with Martha Lane Fox and Lara Morgan on 'The Power of We' chaired by Michael Hayman

In short, 

Me x We.  I know I can't do it all myself.  It's not all about the 'i'.  Well, it is if you're Apple, but I digress...  However, "Me to the Power of We" is how Richard Branson has scaled Virgin into a multi-sector, trusted and loved Superbrand by giving inspiration and dream to an Idea, and then surrounding himself with the 'We' (the TEAM - no I in team remember) to do it.  Virgin Records.  Virgin Atlantic.  Virgin Trains.  Virgin Mobile.  Virgin Unite.  Virgin Galactic.  Virgin Bank.  You can work it out can't you, he just gets on with originating 'The NEXT Big V Thing' and finds top talent - way better than he is in their sector expertise to delegate it - NO - "DeleGreat" it to.  You'll probably wonder why I'm so into getting behind Stu Jolley the Founder & CEO of Wingman - first product - a man size wetwipe - the JetWipe.  Well, I'm Wingman's Wingman, keeping him the 'Next'.  I'm sure you can join the dots for the potential - so watch this space.  In your business, you've got to surround yourself with Greatness, and tell them "It's all about the power of me times we".

There are two ways of spelling No.  Know.  Or No.  And both are mission critical in attaining business success.  Firstly, learn to deal with No.  It doesn't mean you're wrong.  It doesn't mean you've failed.  It doesn't mean it won't happen.  It's simply code for a delayed "YES".  If you don't understand what sucking up Noes feels like, you won't experience the ecstasy of feeling what "YESSSSSS" is like.  No is a necessary part of Yes.  So, don't fear the failure, rejection and disappointment of No.  Work out what it is you need to KNOW to get a yes.

Know (and being 'in the know') is equally as mission critical for success.  Knowledge is King - that's it.  If you know someone who knows something and you can apply that to your business, well - you have Know working for you.  Knowledge Acquisition is CRITICAL in business success.  I'm known as a 'Knowledge Dyson - I hoover up (sorry) stuff around me, from all areas, people - fashion - art - architecture - products - comedy - jokes - snippets - insight and then see if I can leverage it's application into what I'm up to personally or professionally.  Yes, Cash is King (and cashflow even more so) but Knowledge is right up there - it has Edge in it - it gives you the edge over others.

Finally, a bit on SME's.  I was delighted to be interviewed by Radio 4 You & Yours, Channel 4 News, the FT and more at yesterday's Global Entrepenenur Forum in Liverpool.  Talking about seed capital for S.M.E's - help for S.M.E's - support/mentoring for S.M.E's.  Now, last year - I heard a politician in the Houses of Parliament talking about 'support for Smeees...'  Urrrgh I thought - sounds like some sort of killer Diseeeease to me - I wonder what the audience think of that.  So, the idea to "Kill the Smee - we're S.M.E's" came about, which I chatted with Michael Hayman, the  Seven Hills & MADE Festival founder about.  So, we thought we'd try and get a little movement going - don't call us Smees on twitter.  If you fancy joining in supporting S.M.E's (not smeering them) then use the twitter #DontCallUsSmees

 I've got plenty going on right now - which is how I like it - keeping in the i of the hurricane, multiplying by we's and shaving the world.  And on that note, do sign up to @KingofShavesSUB on twitter - more on this soon, think Dollar Shave Club, but 'Better'! (after all, we are King of Shaves)

Will King

Smooth Move by Dollar Shave Club. Razor sharp use of #SocMed #Smarketing & #WordofMouse this year!

Naturally, as CEO of King of Shaves I mainly talk about what we're up to, in our quest to challenge for change in the duopolised world of wet shaving.  But sometimes, I take my hat off to someone who's looked at the sector, zagged in from a different angle, and done it so well that the virality of their launch commercial (550,000 visits & counting) crashed their website.

 

The Dollar Shave Club concept is something we've long looked at with King of Shaves - pay a monthly fee, get razor blades delivered along with a free handle up front.  Problem was, we simply couldn't make it commercially stack up, and our key retail partners with whom we sell 50-70,000 products a week in the UK probably wouldn't be too happy about it.

The DSC video featuring the CEO is great, absolutely my style and love how its been done.  Shot for $5,000 apparently.  And they've got $1m in seed from VC's - including Kleiner Perkins - which makes me think Dollar Shave Club won't just be forever about getting Dollar Shaves.  After all, KP are one of the world's best pickers of tech investments.

 

So, good luck to the guys - yes - I've registered King of Shaves Club - seemed silly not to, and I'm never one for eschewing inspiration from others.  If you wish to order King of Shaves online, then simply click here - we offer free delivery for orders over £20 (it's expensive, that shipping...).

If you like their campaigning for a Fairer Price Shave style, then, watch my King of Shaves Manifesto Declaration, shot in advance of our Azor launch in the UK in 2008 (Shave & Save...) below, and remember, our King of Shaves Azor blades are f**KING great too (apologies for the sweary pun, but couldn't resist it).

 

And if you want the world's sexiest shave, then - wish no more...

 

  Oh, and finally - this is a relaunch of DSC.  Here's their first effor here below...

 

Shows that Getting it RIGHT with a blend of humour & sweary + Reddit & TechCrunch = Success!

 

Channel 4 News & Press Association Coverage of King of Shaves Sponsorship of UK Athlete James Ellington

Channel 4 News Coverage Here & Press Association Coverage Below!

 

King of Shaves Sprints To Rescue of Top UK Olympic Hopeful James Ellington

King of Shaves are proud to announce our backing of James Ellington, the British Olympic hopeful who was forced to seek a sponsorship deal via eBay. James' search for a sponsor began in December, having missed out previously on funding opportunities due to injury which had also jeopardised his Olympic dreams. Having offered himself for sponsorship via an online eBay auction, King of Shaves founder and CEO Will King tweeted James directly, telling him to get in touch should the deal fall-through. James later discovered that his top eBay bidder wasn't genuine and as a result King of Shaves secured the primary sponsorship of this top athlete.

Commenting on the deal, Ellington said: "Going on eBay gave me amazing exposure but unfortunately the winning bidder wasn't genuine. Thankfully Will King and King of Shaves stepped in and 'shaved' my life...!"

He added: "I couldn't be happier that the deal has been sorted - and with a brand I really like, I already use their products! Now I can focus on winning a medal for Great Britain in the 2012 Olympics."

Will King, Founder and CEO of King of Shaves said: "We backed Kristan Bromley and Shelley Rudman in the 2006 Winter Olympics at Torino in Bob Skeleton when they were in dire need of funding; Shelley famously slid to a superb Silver. So when I heard James was struggling to raise funds and go for Gold, I was delighted to get King of Shaves involved as part of our forthcoming 'Wingman' Project - supporting people and businesses with winning potential. We have more announcements coming."

Ellington added: "I personally want to thank all of the people who emailed, tweeted and wrote to me. I've been so touched by all of your messages of support and even donations to my cause. Whatever I manage to achieve at London 2012, I'm doing it for you."

This sponsorship deal and others to be announced over the coming months, builds on King of Shaves' Young Blades athletes initiative that ran between 2004 and 2010. In 2007, King of Shaves sponsored James Sheppard in Powerboat P1, he went on to become World Champion in that year. In 2010 the company also supported Jon Beeby who walked across the USA in 80 days to raise funds for charity.

To discuss interview opportunities with James, please contact Rania Johnson or Rachel Branigan at MacLaurin Media on 020 8237 4600. For further information about James or for images contact Henry Warrington at Third City. More details about James Ellington can be found at www.jamesellington.net. The website and James' PR support is supplied on a pro bono basis.

Tags:

• 100m
• 200m
• hyperformance
• james ellington
• king of shaves
• king of speed
• london 2012
• olympics
• relay
• sprint
• will king

Full Sail Ahead for UK PLC Whilst European Debt Storm Rages. My View on George Osborne's Autumn Statement

I was interviewed on BBC Radio 4 World at One by Martha Kearney following George Osbourne's Autumn Statement. Here's my overview, summary as relates to UK SME businesses & startups: Firstly, being a sailing chap I'll use the analogy that the UK is a sailing ship in the middle of a European debt storm. To avoid being sunk by it, should it A) batten down the hatches and ride it out, B) Hoist a spinnaker, fill it with more debt and attempt to outrun it or C) maintain full sail, increase the crew on watch & keep going? In my opinion, George Osbourne has chosen option C) and this is what I would do.  Reasons being: - UK must reduce structural deficit & not increase it's borrowings by hoisting a spinnaker. It may well capsize, and be punished by external factors, markets deeming it riskier, increasing interest rates & costing it dear - and all who are in it. Osborne is sticking to his strategy and not tacking into the storm. Correct, IMHO - By maintaining it's credit rating (seaworthiness) it can secure £40bn at good rates to improve finance-ability for SME's at lower interest rates. Good. £40bn is a punchy number and as long as our (majority state owned banks) do what they should, this is good. - A £30bn capital injection into infrastructure & capex out of day to day savings - again good - benefits will be enjoyed in UK & UK companies well placed to benefit. - I was delighted he confirmed he is examining an SME "Bond Issuance" scheme. At King of Shaves we pioneered this with our Shaving Bond in June 2009, this "direct to company" government backed bond can be done - it has backing of Xavier Rolet, CEO of the London Stock Exchange which has a retail bond infrastructure/marketplace in place, and has the backing of industry think tank NESTA & others. Bonding business closer with government makes sense, checks and balances can be put in place and this "bypass banks" strategy will resonate with entrepreneurs & the public alike.  Use our boilerplate/example & make it happen. - 50% tax relief on start-up business investment punt £100,000 has to be good - I founded King of Shaves - now a multimillion pound global challenger brand with 90% product made in UK with just £30,000 in 1993. - improving and widening R&D tax relief including to above the line projects is also great news - we make use of this at King of Shaves - extending the business rate holiday, also great.  As well as funding of regional growth funding. - finally, simplifying hire & fire regulation for SME's critical - we've had our fair share of "employee disputes" over the years - in some cases although major staff failings were clear, settling was costly & drawn out. There are no seats for employee "passengers" in SME's and any improvement here is welcome In summary, according to Osborne & the OBR - the UK is not going to gloom itself into a 2012 recession, so let's amplify that sentiment and not talk ourselves into one. I'm an entrepreneur, a glass half full sort of chap - but here I do believe my optimism is well placed as we rebalance, revitalise & reinvest in the good ship UK plc. Full sail ahead, no spinnaker hoist! Will King Founder, CEO The King of Shaves Company Ltd.

A Busy Week... Shaving, Bonds, Young People, Awards, Just another week in the King of Careers!

I probably turn down 3-4 speaking engagements each week, but do - where possible - try to bring to a wider world some of my learnings, successes & failures at King of Shaves.  With both my parents being teachers, I try to work (where possible) with a young audience, or in other cases - on strategic issues I believe to be important and relevant to anyone starting up, or in business in the UK.

Running a product based business, I am increasingly making fewer, larger & more strategic decisions - and am also able to spend time looking at our NPD flow for the next 2-5 years (NPD = New Product Design).  I've been reading Steve Jobs' biography - which has been fantastic - as the way we work on 'New' seems to complement the way Steve Jobs' & Jony Ive worked on 'New' too.  Although we're smaller (way smaller) our opportunities are equally as compelling as theirs were.

Last Monday, I keynoted for the Bucks Enterprise Festival sponsored by Wycombe District Council & Bucks New University; the next few days see me:

1. Monday, talking at a breakfast meeting on SME Bonds courtesy NESTA, along with the CEO of the London Stock Exchange details here followed by interviews.
2. Tuesday, talking to 200 students in Norwich at their Futures Event in the morning.
3. Wednesday, keynoting at the Shell LIVEWIRE 'Live' Young Entrepreneur day.
4. Thursday, keynoting at the 'Art of... Communication' conference at the Sage, Gateshead

and the following week, along with two board meetings, I'm giving 2 presentations at the Business Startup Show at Earls Court and on Friday, having a 'lunch with advice' for a top entrepreneur, which a leading business magazine is covering.  Oh, and on the Monday I'm at the Growing Business Awards in the evening (King of Shaves won this a couple years ago).

People may think 'so who's running King of Shaves' - well - being #OnTheGrid is so easy these days, as long as my core management team are on top of their game, I can be top of mine - spreading the Word of Mouth about our company, vision & mission in a new #WorldOfMouse fashion

Maybe I'll see YOU in one of the audiences?  I hope so!

Entrepreneurialism. The King of Careers?

With just over two weeks to go until the Shell LiveWIRE LIVE! event in London, we'd like to share with you these inspirational words of advice from our fantastic guest speaker Will King (King of Shaves):

Entrepreneurialism: King of Careers!

'When I was a youngster at school, career paths seemed pretty much determined and doled out by the Careers Officer. Banker? Lawyer? Blue Collar? White Collar? Doctor? Who knew that within a few short years that the path of "taking charge of one's very own destiny” would become a job title itself? That is where we are now.

With the global economic reset (read collapse) of the past few years, bankers who thought they were safe, weren't – along with many others treading the "wage slave" (i.e. salaried job) route.

For sure, education is important in whatever career you're considering – but after you've completed your stint (or maybe, not – many top entrepreneurs "drop out" prior to graduation) you'll have proved to yourself you can finish something, and getting on with providing a service, making a product or offering advice, insight then is the natural next step to becoming "an entrepreneur".

With convergent globalisation happening at an ever increasing pace (the world is smaller now, digitally connected and there for the taking), whatever it is you are planning on doing, you can do it yourself – noting a few key pointers.

• First, to get big you need to start small. Big is just small scaled up, so if you're wanting to really change things in a big way, don't think you're going to do this by starting a coffee shop. Or, maybe not… Starbucks started off with one shop!
• Second, there is no place to hide for rubbish, or even average, or even good businesses these days. With the Internet, a few astute keystrokes can reveal whether something is good, or not – without ever leaving your screen (or smartphone). So, don't be thinking "that'll do – I'll launch that” will cut it. It most certainly will not.
• Thirdly, look beyond our shores to see what's going on in the world. And suck in knowledge like you're a Dyson – you can never have enough of it, and your brain will know what to keep in (and filter out) as you gain experience.
• Fourthly – embrace the notion (courtesy Adidas and Nike) that "Impossible is Nothing. Just Do It”. Who'd have thought within 18 years, King of Shaves would be the only other system razor brand to challenge Gillette & Wilkinson Sword – through delivery of the King of Shaves (not just "a shave"), and with our knowledge of patents and intellectual property, we are rapidly delivering a reputation for a great shave, and without the cost too! So, on the basis that a journey of 1,000 miles starts with one step, take the first, then the second, and see where you go.
• Finally, embrace a (personal) knowledge and "get going, get done" philosophy that you can reference when you need a bit of help. I developed the acronym S.P.A.C.E to help me get through the weeks/months/years that it will take to become in your (and maybe your parents and peers) eyes, a success. I'll be explaining what S.P.A.C.E. is, how it's helped me, and what it might do for you at the Shell LiveWIRE LIVE! event in London on 9th November.

So, light your blue touch paper, fire up your knowledge banks and look around you to see what YOU can do better, for you – and for others. You never know where you might get to, or what you might achieve, unless you try. I'm glad Steve Jobs did…and that I did too, in my own little way. Make things happen!'

Will King
King of Shaves

www.facebook.com/KingOfShaves

Hip to be Square

I was distracted for about 10 minutes this afternoon, by an email from the Motley Fool (US investor website, newsletter) promising to tell me about a new technology that I could get in on the ground floor with, and make gazillions.  I quite like the Fool - they used to send out hugely lengthy emails that you read and read and read until you realised they wanted to part you with your money (normally in the hundreds of dollars - it's US) for investment tips.

The one I received today though, on a technology called NFC (Near Field Communication) intrigued, because it's about a technology that will, for sure, be changing the way we pay for stuff.  Their email was basically about buying shares in businesses embracing, or developing this technology - but it failed to mention that Apple has recently eschewed the idea of embedding the tech in their latest iPhone 4S launch, and probably all other Apple devices, because they're Square.

What I mean is Apple is hooked up with Square (used to be called Square Up - founded by Jack Dorsey, creator of Twitter - already has a track record...), which is a simple little gizmo you plug into the headphone socket on your iPhone, iPad (it's square by the way) that allows you to take payment from someone else's credit card.

Apple is already used to denying stuff it doesn't like the look of into its ecosystem - witness the, I have to admit, inability to play flash stuff - but for sure this NFC technology (whether Square or other) is going to be huge.

For example, Wal-Mart are A) going to start selling Squares (the Apple iTunes store already does, in the USA at least) and B), in the same way that Apple store assistants can process your purchase without going anywhere near a till, so - in the future, you can bet Wal-Mart (and other stores) will embrace the ability to DO AWAY WITH THE TILL altogether, processing customers purchasers anywhere in the store.

Make no mistake, this is big news.  Back in 1949, when Diners Card was basically founded (chap turned up to dine at restaurant in USA, had no cash, then basically convinced a few restaurants to honour his 'Diners Card') this is now a US$2.5 Trillion business.

Anything that involves me not carrying around a wallet stuffed full of receipts, credit cards and cash is music to my ears.

So, the question is this.  Will Google (Android) who are embracing NFC technology 'embedded' in their smartphone devices beat Apple (iOS) who are - I'm sure - going to embrace the Square technology first outside, then inside their devices.

It's Visa v Mastercard.

iCard anyone?

Time for the Government to Bond with Business? Yes! Why I back Minibonds for SME's (a la King of Shaves 2009 Shaving Bond)

Matthew Rock of Real Business emailed me yesterday to pen a short article on why the whole concept of credit easing & creating a bond market between the Government & UK small businesses is so important.  I was delighted, because in 2009, we were the FIRST company to pioneer this 'Minibond' market.

Link to article here.

Text of article here:

Bonding with Business (first published by Matthew Rock, Real Business, @Real_Business & #BondingWithBusiness)

It’s no secret that, as they seek to rebuild their balance sheets, banks aren’t lending to small businesses. For them, risk is off the table. But it doesn’t have to be this way. Remove  banks – and their tortuous credit committee decision-making process – from the loop, and things can move fast, to the advantage of all. 

How do I know? In early 2009, I started working with my advisers on an innovative “shaving bond”. It was designed to appeal to everyday users of our King of Shaves brand. This initiative could be the government's solution to help small UK businesses accelerate. 

So that George Osborne doesn’t have to reinvent the scheme, here’s how it works. 

First, the business must be a genuine business: one that’s trading, one that has a track record, that has a banking relationship and, ideally, has a strong customer base. Product-based businesses (especially those that export) are ideal. It won’t really work for start-ups, as advisers (and sanctioners) will need reassurance the business is REAL. 

Second, and contrary to received opinion, the bonds must not be tradeable, transferrable or form any sort of financial instrument that could be traded in a "bond market"; and only redeemable under the terms of the bond. This is critical, otherwise issuance of such bonds becomes, in effect, an investment prospectus - in which case, legal costs and red tape escalates.

Here’s how we did it. 

1. Appointed a legal adviser (in our case, MemeryCrystal LLP) – to draw up the legal framework, terms & conditions of the bond.
2. Appointed an accountancy firm (in our case, BDO Stoy Hayward) – to approve of the offer of the bond.
3. Chose a bond value (in our case, we issued £1,000 bonds, members of the general public could buy up to five – ie, £5,000 worth of "Shaving Bonds"
4. Chose a "coupon" (interest rate). In our case, it was six per cent (we also supply free shaving gels & razors to bondholders, which topped up the value to an effective 12 per cent APR.
5. Chose a term for repayment (three years) and interest payment schedule (every six months)
6. Outsourced the management of the interest repayments (and the Shaving Bond Holder Registrar) to Equiniti (who manage this for many other companies)
7. Launched the bond (June 2009) via the internet (at http://www.shavingbond.com – which I’d bought earlier)
8. Publicised the bond issue (via  a fantastic PR campaign, advertising & social media to spread the word of mouth, mouse)
9. Closed the bond issue (on July 31, 2009)
10. Received the money (to help King of Shaves grow in UK & International Markets) – due for repayment in August 2012 and accrued for. 

And that was it. We make our interest repayments every six months. Bondholders get their money back in August 2012 (we raised £627,000 from 325 bond holders). And we put the money to good use – growing our business, investing in strategic growth opportunities, shaving the UK better, forever. 

The UK SuperBond for Small Businesses & SME’s 

Coming onto credit easing (what the chancellor is proposing). This should take the form of what we did. A simple ten-point process, where the only differences are: 

• The government (read taxpayer) is the bondholder
• The repayment term should be between three to five years (depending on the amount required and repayment schedule)
• The coupon of the bond (interest rate) could be lower (or higher) than six per cent depending on the type of business
• Use a web-based sign-up framework to administer bond applications (or work with the companies' individual banks – two of which are majority tax payer owned anyway. 

Essentially, this is a mirror image of what used to be called the DTI Loan Guarantee Scheme – a loan we successfully used in the mid nineties. With that scheme, the Government guaranteed to pay the bank 85 per cent of the loan taken out (we took out £100,000); if we defaulted, the bank would pay the remainder. 

We didn’t default, and that loan helped us grow sales from £500,000 to £2m in three years. In the case of the ‘SuperBond’ – here the bank is not on the hook for anything, and indeed may be paid for providing the administrative framework and infrastructure, banking bond repayments and, on behalf of the government, receiving back the bond amount lent when the term ends. 

It’s really little different to the government providing students with loans to attend university, and the students paying back the Loan post-employment. In fact, this exact framework could provide the infrastructure. Why involve the banks at all? 

Finally, it’s important that it is a bond. A bond is a powerful word. It’s what you do when you get married – you enact a bond with each other, for better or worse, richer, or poorer. You don’t "loan" yourselves to each other. 

This word can allow business to bond with government. It’s been done (we pioneered it). It’s simple, and cost-effective (we’ve proved that). And if you Keep It Simple, and don’t let it get complicated, it can work quickly. 

One final point: I do not believe these bonds should be tradeable in any sort of aftermarket. They are for a one-off purpose, while our economy rebalances and resets. Money is available (as evidenced via the £75bn QE programme announced yesterday). Do not let financial salesmen and traders get involved with this. Leave it to small businesses, with help from legal advisers and accountants. The last thing we want is some sort of sub-prime "Bondsi" scheme being created. 

Go on, George Osborne, bond with the UK taxpayers. (Call me, or Tweet me @KingofShaves if you need some help.)

<<<<--->>>>

Watch this space - and I hope George Osbourne reads my Brand Royalty blog!

King of Shaves | Remington Azor 5, AlphaGel getting RAVE reviews in the USA via Amazon.com

Honestly. Seriously! Our King of Shaves | Remington Azor 5 & AlphaGels are getting fabulous reviews in the USA via Amazon.com. 127 ave 4.2/5 Azor 5 ratings, 34 AlphaGel ave 4.8/5 - Wow!

Remington, our US distribution partner launched our latest King of Shaves Azor 5 System Razor & two uniquely designed AlphaGels on Amazon.com just last week, and already, they're getting fabulous reviews (and more reviews than Gillette Mach3 & Gillette Fusion ProGlide).

The 127 Azor reviews, averaging 4.2/5 are here. The 34 AlphaGel reviews, averaging 4.8/5 are here.

And the best bit for hard hit US consumers is that a pack of 6 Azor 5 EnduriumNano replacement cartridges is just $11.99 (or less) versus expensive Gillette Fusion ProGlide replacement cartridges, at $22+

Shave AND Save with King of Shaves | Remington.

Honestly. Seriously. King of Shaves IS the King of Shaves in the USA, and with our roll-out into stores across the USA coming in the Fall, we're looking forward to shaving America better, forever with King of Shaves in partnership withRemington.

The King of Shaves USA Facebook fanpage is here if you wish to 'Like' us in America!

 

King of Shaves Shaving Bond Accelerates New Style of Fund Raising | FYT & Men's Grooming

King of Shaves Shaving Bond Accelerates New Style of Fund Raising

I've been in the USA these past 12 days, in NYC and LA - arrived back in a (predictably, rainy) UK yesterday. Since I've been away, we've had some cracking coverage, firstly in 'The Grocer' magazine, which outlined our 2009 'Shaving Bond' issue giving rise to innovative ways for brand led, credible SME's to raise development finance (notably Hotel Chocolat, and more recently, Brewdog) and secondly, in the UK's 'Marketing' magazine, which talked about how FYT (Facebook | YouTube | Twitter) is playing an increasingly central role for men's grooming brands (it's all about Digital Dialogue with consumers these days, not so much Brand Broadcast).

Look out for more King of Shaves #ShaveTheWorld news soon - as we gear up to launch King of Shaves Azor 5 & AlphaGel in partnership with Remington across the USA.