There's quite a nice little product out there brought to my attention on twitter a few weeks back called Drill Bit Kit.
Here's a link to their website. See what you think! Maybe even order one!
The two guys behind it, Chris Irons & Eddie Stone based in Norfolk, got a nice write up by Real Business here. And then, via the magic of social media (twitter, in this case) got holed of me (sorry, couldn't resist) to see what I thought of it, and their efforts to market it.
Having connected with me, they sent me a short email with a bit of background, asking me my thoughts on it, and some IP related issues.
Here's an extract of my reply
There's a saying:
“People don’t buy a quarter-inch drill bit, they buy a quarter-inch hole. You’ve got to study the hole, not the drill. The drill is just the solution for it.” Theodore Levitt.
I think you need to look at the product/marketing solution from the consumer perspective. At the moment you're called "Drill Bit Kit". You'll note we're not King of Razors. But "King of" Shaves (ie the hole not the implement)
See where I'm coming from
Drill a (perfect) "Hole in One with #drillbitkit. Guaranteed."
Have that on me (and Theodore).
Do you agree? I think (as a consumer) I'd be way more interested in drilling a 'Hole in One' (or #HoleInOne) than buying a Drill Bit Kit. At King of Shaves, we sell - the King of Shaves (the world's best shave) not a shaving gel.
They want to build their brand, which (right now) is rightly or wrongly called 'Drill Bit Kit'. I'd be tempted to rebrand it 'Hole in One'. And then build out the product offer with other 'Kits' which allow you to get the job done 'Right First Time'.
I'm sure they'd love your feedback. You can find them here on twitter.